Bono is very disappointedJun 17, 2017
While working on the Music Magazine, I always
imagined that I'd end up rubbing shoulders with great artists. In practice
this never really happened; the Magazine was on the other coast, and the
engineers were never flown out to special events the way that the biz folks
There were a couple of minor exceptions.
One of the primary reasons that the Magazine was working with my company
is that we also operated a major streaming music service. Theoretically,
this should have been a fantastic synergy as articles about songs could
have let you play those songs right there in your browser.
In practice, it was 2006, browsers were less capable, and DRM ruled
everything around us. So it took years for us to actually pull that off, but
A benefit we did get from the streaming service is that we had access to its
immense database of artists, albums, and songs, curated by a large team of
hardworking music editors. We were able to expose a whole bunch of this data
on the site; we never had to go make hundreds of thousands of hand-built
artist pages, because we could just expose the existing database and style
Anyway, one Friday night I got some angry calls from the Magazine. Bono was
in their offices, and they'd showed him the web site. Of course the first
thing he did was type
bono into the search box.
Because we weren't Google, and our search would take you quite literally at
your word, our code didn't realize that
bono was the lead singer of
u2 would be a much more relevant result. Instead, it merrily sent him
to an autogenerated artist page for Bono.
It turns out that Bono hasn't had much of a solo career? But he's had just
enough to be a problem; there were references to a couple of solo tracks
on the page, no image of him, a whole bunch of blank space.
Anyway, Bono got mad at The Magazine, the Magazine staffers called up to
yell at me on a Friday night and tell me to take the page down, and I had
to tell them that I had no way to delete an artist record from the
streaming service's database, as I didn't run that part of the business.
This wasn't, perhaps, very well understood by their non-technical staff, and
was, perhaps, not a satisfying answer to hear as a renowned singer was
yelling at their boss, who was renowned in his own way for firing people
whenever the fuck he wanted.
To be fair to Bono, I can imagine that if you're Bono, and you've spent thirty years
being one of the most famous rock stars and public figures in the world,
it'd be pretty goddamned irritating to see that a Major Music Magazine is
treating you like you're somebody's uncle who recorded a song with his bros
That was ten-ish years ago now, and every once in a while I'm reminded that
an incredible singer, whom my friends and I all listened to constantly during
high school and college, is personally disappointed in me and wishes that I
was better at web pages.
If you liked this, you're welcome to read more of my blatherings.